Distribution
Cold-chain distribution in the Mekong Delta, done properly
Reaching fifty million people across southern Vietnam means solving the last hundred kilometres, where the cold chain usually breaks.
A cold chain is only as good as its warmest hour, and in the Delta that hour usually happens on a boat.
The geography sets the rules
Southern Vietnam's pharmaceutical demand does not sit in Ho Chi Minh City; it spreads across provinces where the road network gives way to river traffic. Temperature-sensitive stock that leaves a validated warehouse in perfect condition can spend its riskiest hours in the final provincial leg.
Multiple stock points beat heroic logistics
Our answer has been unglamorous: more stock points, closer to demand, each with monitored storage — rather than fewer, larger hubs with longer last miles. Shorter legs mean fewer excursions, and fewer excursions mean fewer losses and fewer difficult conversations with regulators.
Measured, not assumed
Data loggers travel with consignments, and excursion reports are reviewed monthly. The pattern over time is what tells us where the network needs its next stock point.